The term
"sustainability" has been used in many different contexts. For Millennial Goods,
it means one thing: humanity achieving ecological balance and harmony with the Earth.
For millennia, indigenous
peoples were generally very capable of living sustainably. Today, however, exploding human
populations combined with the agricultural and industrial "revolutions" are
destroying the health and sustainability of our Earth's biosphere.
To us, sustainability is a
philosophical imperative.
We understand that the
knowledge, technologies, and whole systems theories now exist to restore harmony in the
complex relationships between humankind and the biosphere. For example: new sustainable
food-growing technologies now make it possible to effectively harness the power of the Sun
and the natural fertility of the Earth to manufacture massive quantities of high quality
foods. Similarly, we now have technologies capable of cleaning up large bodies of fresh
and salt water, and reversing soil erosion brought about by monoculture crops and
destructive agricultural practices. And other technologies now make it possible to break
down toxic wastes (chemical and radioactive) into non-toxic components.
The technologies are here
today. The urgent job we see for Millennial Goods is to offer effective technologies at
the best prices possible, to educate the public about their availability and their
effectiveness, and to encourage governments, large corporations and other major
institutions (e.g., churches, schools) to embrace their use. The timing for this is
excellent as sustainability continues rising in the public's consciousness and is
increasingly viewed as a competitive edge by major corporations such as Interface, Inc.
Sustainability is not a
fixed idea. It is about relationships, and change; it needs to be experienced and evolved.
We cannot set specific rules for sustainability, but we can define specific systems and
processes for attaining the balance we seek.
It is Millennial Goods'
intention, as an educational presence for sustainability, to provide for all our clients
the most accurate information about sustainability, and effective models for education at
the home, community and industrial levels.
